Top 10 Customer Engagement Metrics to Measure in 2025

Customer engagement means developing strong connections with your audience. Sales are important, but gaining trust and keeping customers interested in your brand is your priority. Engaged customers are more likely to stick around, buy from you again, and recommend you to others. To understand your progress, it’s essential to monitor the appropriate indicators – or metrics. These metrics show you how well your engagement efforts are working and where you can improve. What is Customer Engagement? Customer engagement is how frequently customers interact with your brand, the various methods they employ to engage, and the percentage that comes back to buy again . A Customer Engagement Software is a software solution that helps businesses create, manage, and improve customer engagement across the entire customer journey. These systems empower teams to reach out to customers through various communication channels, including email, chat, phone, social media, web, and mobile app. ...